Years ago, the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) identified a trend deemed “selfie-awareness” that drove a younger set of patients into facial plastic surgery offices in droves, requesting to look like a filtered version of themselves thanks to social media screen time. AAFPRS members are now seeing a higher demand for aesthetic services due to the exponential increase in ZOOM and virtual meetings, conference calls, and classwork. “The most common area people notice on Zoom is their neck," says Mark M. Hamilton, M.D., FACS, chair of the public information committee for the AAFPRS. “This hyper-focus on the neck has led to a big increase in interest in facelifts, with eyelid surgery being secondary. This, combined with masks, less travel and people working from home (and thus able to hide out and not miss work) has led to an increase for my practice in surgical procedures."