An online poll conducted by AEDIT in December 2020, found the rise of video and rapid growth in aesthetic technologies helped to strengthen demand for aesthetic treatments and procedures over the past year. “The reach of technology is incredible," says William A. Kennedy III, M.D., founder and CEO of AEDIT. "Without it, we wouldn't be able to connect with as many people and as many different regions as we are able to now. It's particularly interesting in the aesthetics space, as there are different cosmetic trends depending on the area of interest and we are able to interact and provide the right information based on this.”
The survey found that millennials and Gen Z account for the largest age group interested in aesthetic procedures, with 40 percent saying they do not feel ashamed or embarrassed getting treatments. The survey also found the pandemic has decreased interest in going into doctors’ offices and has increased interest in telemedicine by more than 20 percent. Similarly, 23 percent of people surveyed are more interested in aesthetic treatments now that they can recover at home during the pandemic.
AEDIT Beauty Board Member and Beverly Hills facial plastic surgeon, Andrew Frankel, M.D., thinks 2021 will see a shift in patient interest: “There might be a lull in elective surgery once the pandemic is cleared and life returns to normal because people will likely not want to be home recuperating at that point," he says. "They will long to be out enjoying themselves. As such, promoting injectables and non-surgical procedures will be fruitful right as the world opens up again and people wish to look their best upon reentry.”
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