Merz Aesthetics has announced the latest initiative of its Confidence to Be platform, a global effort to celebrate confidence and spark conversation around the unique things that make each person feel their best. Merz Aesthetics employees around the world were asked to answer the question: what gives you confidence? The responses were compiled by region and shared with local artists to help inspire four unique pieces of art. The artwork will be displayed at Merz Aesthetics’s headquarters around the world in Frankfurt, Raleigh, São Paulo, and Singapore. Members of the Merz Aesthetics team offered their perspective on the organization’s platform, sharing the unique ways in which they find confidence every day and what the artwork means to them, after the artwork was revealed. These thoughts were then put together in a video to share with others.They have also launched a global social media conversation to engage individuals online to share their own unique confidence stories using #ConfidenceToBe. “We exist to fuel confidence by helping people look better, feel better and live better,” says Bob Rhatigan, CEO of Merz Aesthetics. “Aesthetics is about more than looks. It’s about feeling good in your skin, finding ways to express your true self and feeling more confident. We believe that when you have confidence, you can’t help but spark it in others. Each of our dedicated employees plays a critical role in sparking confidence around the world, and we’re proud to demonstrate this purpose throughout our business and this endeavor.”
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