The 12 Days Of PCA Day 10: Soothing And Natural

The 12 Days Of PCA Day 10: Soothing And Natural // Graphic by Kara Magliaro for American Spa(Kara Magliaro/American Spa)

Welcome to American Spa's third year of the 12 Days of PCA announcements! In 2017, we decided to announce the winners of our annual Professional's Choice Awards a little differently. Instead of giving you all 50 winners (plus the finalists) at once, we broke them up into fun groups to give you a few of the winners each day through out the month of November. This year, we'll be following suit as we unveil the winners of our 15th annual Professional's Choice Awards, now through November 24.

On our 10th day, we've got the Soothing and Natural group, which includes your favorite indie beauty brand, favorite Ayurvedic line, favorite aromatherapy line, and favorite natural line. Find out who were our winners and finalists below:

Favorite Indie Beauty Brand: OSEA Malibu



The most comprehensive and up-to-date information relating to the pandemic.

All the day's coronavirus-related news and additional stories for small businesses.
  • Grande Cosmetics
  • FarmHouse Fresh
  • Code of Harmony
  • Zents


Favorite Ayurvedic Line: Tara Spa Therapy


  • Shankara
  • Aveda
  • Sundãri
  • Banyan Botanicals


Favorite Aromatherapy Line: Body Bliss


  • Tara Spa Therapy
  • DoTerra
  • Young Living
  • Aromatherapy Associates


Favorite Natural Line: Naturopathica


  • Eminence Organic Skin Care
  • FarmHouse Fresh
  • Body Bliss
  • Kerstin Florian

Congratulations to all of our winners and finalists! And thank you, our professionals, without whom this wouldn't be possible. Be sure to check back tomorrow, Saturday, 11/23, for the winners and finalists of the "For the Body" group.


The 12 Days Of PCA Day 9: Final Touches

The 12 Days Of PCA Day 8: For The Skin

The 12 Days Of PCA Day 7: For Hair And Sun

The 12 Days Of PCA Day Six: For Your Spa

The 12 Days Of PCA Day Five: For Hands And Feet

The 12 Days Of PCA Day Four: A Day At The Spa

The 12 Days Of PCA Day Three: Getting Equipped

The 12 Days Of PCA Day Two: Specialized Spas

The 12 Days Of PCA Day One: Spa Standouts