There’s no denying that 2020 was an especially tough year for both the beauty industry and consumers’ own beauty routines. Still, the beauty train continued to steam on at full speed as brands, consumers, and service providers skillfully navigated this new world of virtual and at-home personal care. As we enter into yet another year full of industry innovation, here are seven beauty trends that are on the horizon for 2021, according the beauty team at Janice McCafferty PR.
- Sea Buckthorn Oil: This miracle ingredient contains around 200 nourishing nutrients, including vitamin E, vitamin C, vitamin A, Linoleic acid, Lycopene, Beta Carotene, and Palmitic acid. The nutrients imbue the oil with the ability to heal and revitalize the skin and address many common concerns, such as wrinkles, dehydration, and rosacea.
- #TikTokMadeMeBuyIt: It’s safe to say that Tik Tok was the app of the year, most notably with younger generations. While famous for fostering dance crazes and comedic skits, it’s also provided fertile ground for widespread beauty trends. Many brands have struck gold after their offerings have been shared in a viral Tik Tok or two, with many featured products selling out within days.
- Next Generation Hygiene: Amid the pandemic, hygiene became top priority, and many related products consistently went out of stock. Now that the dust has settled, shoppers are searching for more luxurious germ-fighting options, inspiring products with décor-inspired packaging, designer-like scents, and indulgent ingredients.
- Transparent Beauty: Building on the clean beauty movement, this trend asks for transparency not only from product ingredient lists but also from the brands themselves. Individuals are increasingly concerned with being smart and ethical consumers, seeking to purchase from companies that prove themselves to be environmentally friendly, socially conscious, and keeping up with the times.
- At-Home Facial Exfoliation: As the pandemic continues and lockdown measures come and go, many spas and salons are still closed or offering clients limited services. Understandably, consumers will likely continue to self-administer at-home versions of chemical peels and other exfoliating treatments to deal with skin concerns such as dullness, wrinkles, and acne.
- Multifunctional Beauty: Consumers are also looking for products they can utilize in more ways than one. While no skincare product can be expected to be a panacea for all skin problems, multi-use formulas that address a myriad of issues will be particularly in-demand.
- Boosting Botanicals: A growing portion of beauty shoppers are hunting for natural brands that offer trustworthy and visibly effective products. As a result, skincare formulates bursting with plants, herbs, and flowers are expected to flourish in the skincare space in 2021.