Canyon Ranch Appoints New CEO

Canyon Ranch Wellness Retreat - Woodside is the group's first retreat concept. Photo credit: Canyon Ranch

Canyon Ranch announced today the appointment of Jeff Kuster as CEO. Kuster joins Canyon Ranch with an extensive background in transformational leadership, brand building, and assembling winning teams that drive results. He also demonstrates a passion for consumers and markets, and a strong focus on internal culture and diversity. Kuster brings more than 30 years of global experience, from the Peace Corps in West Africa and Doctors Without Borders in Romania, to leadership positions with McKinsey & Company and executive roles with fashion and lifestyle brands based in Europe. Most recently, he served as the group president of North America for Ralph Lauren Corporation. He begins his role on February 18 at the Canyon Ranch headquarters in Fort Worth, TX, and will spend extensive time across the brand’s portfolio. “After conducting an extensive search process, I am thrilled with the selection of Jeff Kuster as our CEO,” says John Goff, owner and Chairman of Canyon Ranch. “Jeff has a unique history managing large organizations along with brand expertise, and his thoughtful style is clearly influenced by his early experience working with humanitarian organizations.  His background, coupled with our mission, makes him the right leader for Canyon Ranch. We look forward to working with Jeff as he brings his leadership and authenticity to our team.”

Jeff Kuster // Photo credit: Eric Vitale

This announcement coincides with other recent and exciting announcements for the Canyon Ranch group, such as that in November 2019, Canyon Ranch expanded into new territory with its first retreat concept, Canyon Ranch Wellness Retreat – Woodside, located in the hills near California’s Silicon Valley; the flagship resort in Tucson received a $30 million capital investment to renovate and add guestrooms and provide upgrades throughout the property; Canyon Ranch Living at its Lenox, Massachusetts location, is close to sell-out following the debut of 19 luxury condominiums; and the group opened Truth & Tonic in The Venetian Resort, which is now the first completely vegan restaurant on The Strip.



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