Discover New Brands at the Budding Brands Pavilion at IECSC Las Vegas

The Budding Brands Pavilion will connect attendees with new brands first entering the wellness market. // Photo via IECSC New York.

Debuting at the International Esthetics, Cosmetics, and Spa Conference (IECSC) Las Vegas this year will be the Budding Brands Pavilion, a new area dedicated to showcasing up-and-coming and noteworthy brands that are just entering the wellness market.

“Budding Brands is a highlighted section on the show floor dedicated to new, smaller manufacturers, allowing them to experience the outstanding exposure, service, and powerful business opportunities offered by the largest spa and wellness event in the industry,” says IECSC show director Kathy Gruttadauria. “We are excited to provide both exhibitors and attendees a new and unique opportunity that will not only allow these brands to connect with their target audience, but will also allow attendees to discover new brands themselves.”

The pavilion will be located on the show floor near the Whole Wellness Pavilion, and will showcase up to 40 new brands that are all 50 percent owner-managed and are first-time exhibitors at IECSC Las Vegas. Included with show admission, the Budding Brands pavilion will offer attendees a first-hand look at what’s new and what’s trending within the spa and wellness industry.

“We saw a need in the spa industry to open our venue, experience, and industry contacts to newer, start-up entrepreneurs in an affordable way,” says Gruttadauria. “During the show, the Budding Brands participants are meeting and building their businesses with a professional group of attendees, brought to them by IECSC.”

Also new to the IECSC shows this year are targeted learning tracks, which debuted at IECSC New York in early March. Each track contains four exclusive and topic-specific classes. Available at IECSC Las Vegas will be a series of in-depth workshops focused on Spa Business, Health and Wellness, Organic and Green Living, Medical Spa, Social Media and Marketing, Makeup, and Esthetic Treatments and Ingredients.

IECSC Las Vegas 2018 will take place at the Las Vegas Convention Center on June 23-25. Attendees who register by May 21 will save $30 on three-day admission passes. Interested exhibitors can e-mail Kathy Gruttadauria, show director, at [email protected] or visit


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