Find Out Your Localized Risk of Sensitized Skin with New Dermalogica Ad

Dermalogica is letting you know how the weather might affect your skin, even while you’re just walking down the street. In tandem with the launch of its new UltraCalming products for sensitive skin, the skincare brand initiated its first-ever outdoor advertising campaign. The ad uses real-time weather triggers to identify consumers’ current risk of sensitized skin. The ads are running in New York and Chicago, two cities that deal with extreme weather and exposure to irritants like pollution, which pose a very high risk of sensitized skin reactions like redness, discomfort, and dehydration.

The ads, designed to educate consumers about the effects the environment can have on their skin, take a page from Dermalogica’s Skin Sensitivity Calculator. Creatives featured on the ads change according to different temperature triggers, alerting passers-by that they might be at moderate, high, or extreme risk of environmentally-sensitized skin, possibly caused by temperature, pollution, or humidity. The temperature trigger technology, which was developed by JCDecaux, serves relevant creative to the targeted displays based on real-time weather data pulled from a live weather feed.

The ever-changing ads visually showcase that sensitized skin caused by the environment is different than genetic sensitivity, or, being born with sensitive skin. Displayed in the ads is Dermalogica’s new Calm Water Gel, which the skincare brand claims is a possible solution to dehydration and discomfort that can be caused by the environment. The new gel locks in moisture to soothe skin and prevent future discomfort. Check out what the new ad below:

Spa and Wellness Show

IECSC Florida | October 6-7, 2019

Join us in Fort Lauderdale for the 22nd IECSC Florida event! The conference program features dozens of sessions and a variety of specialized tracks taught by industry experts. Don’t miss our Beauty Education, free Healthcare & Wellness Session and six CBD-focused classes – all new for 2019! Register by September 3 and save $10 per day on admission and up to $100 on conference. Exhibit hall admission includes access to 200+ exhibitors and 30+ free classes. Don't miss IECSC Florida – the southeast’s leading spa and wellness show!

Have you seen one of these interactive ads in your city? Let us know on Facebook, Twitter, LinkedIn, or Instagram.


Dermalogica Celebrates Therapists with Three PST Appreciation Brunches

The Best Way to Treat Clients with Sensitive Skin

2018 Spa and Wellness Trend: Fighting Pollution

Suggested Articles

Watch as a Sothys esthetician performs the new Detox Energie facial live from the ISPA show floor in an exclusive American Spa Facebook live.

The new Four Seasons Hotel Philadelphia at Comcast Center includes a full-floor crystal-themed spa and wellness sanctuary featuring a lifestyle boutique, a…

Medical spa professionals are worried about a new trend called the #sunburntattoo