#SpasPushingLimits is recruiting spa industry professionals to participate in the group's second annual Half Ironman triathlon. After a number of successful fundraising events this year, which all began with the group's participation in its first Half Ironman triathlon (the Subaru Ironman 70.3 in Victoria, Canada last June), the group will now be participating in the upcoming Ironman 70.3 in Boulder, CO on August 4, 2018.
The funds raised by the group last June – around $10,000 – were donated to the Eminence Kids Foundation. The funds raised during the upcoming triathlon will benefit Wellness for Cancer, an organization founded by industry veteran Julie Bach which helps create personalized wellness retreats for those who have or are recovering from cancer, particularly those within the wellness industry. Check out Bach in a video on the recent partnership and upcoming Ironman, below:
"I feel very honored to have had the opportunity to work with Eminence Kids Foundation and the Leukemia Lymphoma Society this year," says Monica Helmstetter, director of events for Spatec North America, and #SpasPushingLimits group founder. "Our group raised close to $20,000 for these important causes, and I am happy to report that we are now very close to open up a brand new Eminence Kids location in Charleston, SC. For 2018, I am excited to work closely with Wellness for Cancer and Julie Bach, on her mission to give back to our own industry colleagues who are suffering from cancer. I encourage all fitness enthusiasts in our industry to join us in this journey, it is a life changing experience you will not regret."
So far, the group has a number of teams participating in the upcoming race, with representation from well known wellness industry brands, including Biologique Recherche, American Spa magazine, Spa Buzz, Zeel, and even St. Regis Hotels, with more announcements to be made in the coming weeks.
Most recently, #SpasPushingLimits partnered with Deirdre Strunk and the Canyon Ranch SpaClub and hosted a silent meditation in The Venetian (Las Vegas) to honor and fundraise for the victims of the recent Las Vegas shootings at Mandalay Bay. The session raised $750 and Zappos matched the donation 100 percent, bringing the fundraising total to $1,500.
Helmstetter told American Spa that there will also be some pre- and post-race fun and activities planned for the group, with more information on that to come.