As part of its Beauty From the Heart initiative, Grande Cosmetics raised more than $200,000 earlier this year for domestic hunger-relief organization Feeding America. The brand hopes raise an additional $100,000 by the end of 2020 and will continue to donate 10 percent of all purchases made on their website to Feeding America until Sept. 30. Along with their purchases, customers will also receive a complimentary mini GrandeLips Plumping Liquid Lipstick. “Our Beauty From the Heart campaign was created at a time when raising money to deliver food to families out of work or displaced from COVID was immensely necessary,” says Alicia Grande, founder of Grande Cosmetics. “As we start to re-enter the workplace, there is still a lot of unknown, as well as families who have been furloughed or who must stay home to care for their loved ones. We realize it’s as important now as ever to support these individuals and that’s why we have committed to a new goal to raise an additional $100,000 for this worthy cause.”
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