This spring, skincare met sport when Guinot supported tennis players worldwide by sponsoring the Miami Tennis Open. The French skincare brand had front row seats to the action, where they saw players like John Isner, Sloane Stephens, Coco Vandeweghe, and twins Bob and Mike Bryan bring their A-game. Even Australia’s 22-year-old Ashleigh Barty made it to the match in Key Biscayne, FL, to show off her skills. A sunny day and great weather made for the perfect tournament as well as the display of Guinot’s sponsorship (seen above).
The campaign came just as Guinot is preparing to launch its new Crème Night Logic, expected to debut in July 2018. The hydrating cream is designed to work throughout the night to create a rested and refreshed complexion. Featuring ingredients such as chrononight, esculoside, and hydrocyte complex, the cream aims to improve circulation and lock in hydration overnight to inhibit any stress put on the skin via pollutants during the day. The smooth, lightly scented and non-greasy texture reduces signs of fatigue and creates a natural glow come morning.