How The Wellness Industry is Supporting Breast Cancer Awareness this October

Support Breast Cancer Awareness Month With These Spas//Photo via Shutterstock by Syda Productions

October is Breast Cancer Awareness Month, calling attention to the invasive cancer that will affect one in eight women during their lifetime, according to Breast cancer is the most common cancer affecting women in the U.S. and is the second largest cause of death by cancer, according to the National Cancer Institute. The source also estimates that in 2019, 268,000 women will be diagnosed with breast cancer and 42,000 will die from the disease in the U.S. alone. The worldwide breast cancer awareness initiative promotes support for early detection and treatment of this devastating disease. According to, the prevalence of breast cancer began decreasing in 2000 and has continued to decline, yet the fight to eradicate its effects entirely continues. 

Companies within the spa community are thinking pink and joining the fight for a cure. Here are a few of those giving back:  

  • Palm Beach Marriott Singer Island Beach Resort & Spa (Riviera Beach, FL) is honoring Breast Cancer Awareness Month by offering a variety of spa and dining promotions for their guests to raise funds and awareness throughout October. SiSpa, the on-site spa at the resort, is entirely staffed with professionals trained to perform Comfort Care Classics services specifically designed for guests being treated for or recovering from cancer. The wellness retreat offers Comfort Care Classic Manicure (40 minutes, $45); Comfort Care Classic Pedicure (40 minutes, $55); Comfort Care Classic Massage or Facial (50 minutes, $114); Comfort Care Classic Body Scrub (50 minutes, $115); and even a rejuvenating beachfront yoga session (50 minutes, $20). For October, SiSpa will add a charitable package to its menu; 10 percent of the proceeds from the Si-Rose Facial will be donated to the American Cancer Society. Marriott Singer Island also rolled out the Rosé All Day and Night offer, during which from 11 a.m. to midnight throughout October, guests can purchase a glass or bottle of rosé from its restaurants and with every purchase of La Chapelle Gordonne, Cotes de Provence; Front Freye, Cotes de Provence; or Pink Flamingo Sable De Camargue, $1 be donated to the American Cancer Society.
  • Fontainebleau (Miami, FL) has partnered with the Sylvester Comprehensive Cancer Center at the University of Miami Health System for the 11th year to cohost Bleau Goes Pink. Fontainebleau will be offering a Stay for the Cure Package available for any stay through the month of October. The package includes overnight accommodations for two in a deluxe guestroom category or above, a three-course, prix-fixe dinner for two at StripSteak, Scarpetta, or Hakkasan, a choice of one 50-minute spa treatment and one bottle of rosé per room. For each package booked, 10 percent of the proceeds will be donated to Sylvester Comprehensive Cancer Center. When guests book either of the regular Lapis Spa treatments Aromatic CBD with Lavender Massage (50 minutes, $139; 80 minutes, $260) or the couple’s massage Bleau Heaven for Two (50 minutes, $370; 80 minutes, $510) throughout the month of October, Fontainebleau will donate $2 to Sylvester. Additionally, every night during October, Fontainebleau will illuminate the iconic building in pink to honoring those who have battled and been affected by breast cancer and those dedicated to finding a cure for the disease. 
  • Hutchinson Shores Resort & Spa (Jensen Beach, FL) is offering two specials for the month of October: Pamper Me Pink Massage (50 minutes, $109) and Nourishing Rose Body Treatment (50 minutes, $109). Each special treatment is accompanied by a complimentary glass of sparkling rosé, and 10 percent of all proceeds will be donated to the American Cancer Society in recognition of Breast Cancer Awareness Month.
  • The Langham Chicago is contributing a percentage of proceeds to Bright Pink, a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women, throughout the month of October. For the first time, the hotel is offering a Charity Suite where guests can enjoy accommodations in a one-bedroom suite tastefully transformed by HMR Designs, with 30 percent of the proceeds donated to Bright Pink. At the Chuan Spa at the Langham, guests are invited to enhance any spa treatment with Wink-Pink Rose Quartz Antioxidant Collagen Eye Enhancement ($55). This month, 10 percent of the proceeds from Wink-Pink Eye Enhancements and all Langham and Knesko co-branded Rose Quartz Antioxidant Collagen Collection product sales will be donated to Bright Pink.
  • Baby Foot is releasing the limited-edition Pink Ribbon Box for the month of October in support of Breast Cancer Awareness Month. The Pink Ribbon box contains the exfoliating and moisturizing original foot peel in Lavender Scent. Baby Foot is donating 20 percent of its October proceeds from the Pink Ribbon Box to the American Cancer Society.
  • Fountain of Truth is giving back during Breast Cancer Awareness Month in tribute to its founder, Giuliana Rancic, and her personal journey fighting the disease. With the purchase of the Fountain of Truth Youth in Hand Cream, 10 percent will be donated to Fab-U-Wish and The Pink Agenda, funding groundbreaking research and care.
  • Native Deodorant will be contributing to F*ck Cancer’s Personal Ink ( program. is dedicated to empowering women to reclaim their bodies after mastectomies. It connects survivors with tattoo artists who can provide emotional support and ensure that breast cancer doesn’t leave the last mark. For each bar of deodorant sold on October 5 and 6, Native donated $1 to the cause. 
  • C’est Moi is assisting the Young Survival Coalition (YSC) with their mission during the month of October. YSC is dedicated to addressing the specific needs and amplifying the voices of adults age 40 and under diagnosed with breast cancer. The Young Survival Coalition provides educational resources and programming and makes an effort to influence the medical, research and legislative communities. C’est Moi, an EWG-verified brand, will donate 50 percent of the October proceeds from their Sleepover Facial Mask set. 
  • Sterling Forever is supporting iGoPink, a national non-profit focusing on educating and encouraging all men and women to become proactive in preventing and surviving breast cancer. During October, 25 percent of the proceeds from the sales of the Pink Jewelry Collection will be donated to iGoPink. 
  • Belli Skincare, the pregnancy safe cruelty free skincare brand, is encouraging skin protection as well as breast cancer prevention. During the month of October, Belli Skincare is donating 25 percent of proceeds from the sale of its Pure Radiance Sunscreen SPF 30, a clean, moisturizing shield protection and primer to iGoPink.
  • The Better Skin Co. is committed to fighting breast cancer and skin pollution damage this October. The Better Skin Co. is donating 100 percent of the October proceeds from each purchase of The Better Skin Super Shield, a natural pollution defense serum, to iGoPink.

For more ways on how you can give back during Breast Cancer Awareness Month, visit the National Breast Cancer Foundation website.


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