Best known for her years on the E! Network red carpet, television personality and business woman Guiliana Rancic has recently entered the skincare realm. This October, Rancic revealed her secrets to effective skincare with Foundation of Truth, her new skincare line. In partnership with Hain Celestial, Rancic created products with safe ingredients, and as a way to support patients with Breast Cancer, she will be donating some of the profits to the Breast Cancer Research Foundation (BCRF).
Rancic was diagnosed with breast cancer at 36 years old. In her search of clean beauty products, she was left empty-handed yet motivated to begin her own product line. Rancic says that over the span of two years, she has worked to create “a clean beauty line both you and I can trust.”
“Fountain of Truth is made up of effective formulas that utilize advanced skin care technology and powerful botanicals from around the globe,” says Rancic. “It's a personal journey for me that will change the way you look and feel about skincare."
The key formulation of Foundation of Truth is its fermentation of ingredients. Through this process, smaller molecules are introduced to the skin with better results. The company currently offers six products including Truth Elixir, Good Day Soufflé, Dream Cream, Honey Mask, Cleansing Balm, and Hand Cream.
Portions of Foundation of Truth’s profit will be donated to BCRF, and the Youth in Hand Cream will give back an additional 10 percent. Anyone interested in supporting BCRF and in experiencing an ounce of clean beauty can visit their website.