Every October, communities across America band together to raise awareness about an illness that effects one in every eight women—breast cancer. During Breast Cancer Awareness Month (BCAM), businesses, schools, and organizations raise funds and other donations to give back to those with breast cancer, survivors, and their caregivers. Here, check out the amazing ways the spa industry gave back as well.
The entire staff at SiSpa at Palm Beach Marriott Singer Island Resort and Spa has been professionally trained to perform Comfort Care Classic services designed specifically for guests being treated for or recovering from cancer. Treatments include the Comfort Care Classic Manicure (40 minutes, $45), Comfort Care Classic Pedicure (40 minutes, $55), Comfort Care Massage or Facial (50 minutes, $114), Comfort Care Classic Body Scrub (50 minutes, $115), and a beachfront yoga session (50 minutes, $20). During Breast Cancer Awareness Month, the spa offered an 80-minute ritual ($165) that includes spa-reflexology, the choice of either a full-body Swedish Massage or a Classic Signature Facial, and facial massage with moisturizer specifically chosen for skin type. As an added bonus, 10 percent of all proceeds from Rejuvenate at Si services in October were donated to Jupiter Medical Center.
The Conrad Macao, Cotai Central celebrated a month of thinking pink with the return of its seventh-annual Pink Inspired campaign, which features a series of “pink” experiences and collectables available throughout the month in support of the Hong Kong Cancer Fund’s (HKCF) Pink Revolution campaign. Among the offered experiences was a Pink Himalayan Sone Massage at the property’s Bhodi Spa. There were to variations of the massage available, a 60-minute full body massage for $105, which includes a $37 donation to HKCF, or a 30-minute back massage for $75, which includes a $13 HKCF donation.
Alira Boutique Salon and Spa (Houston, TX) held a fundraising event this October which benefitted the Holly Rose Ribbon Foundation, a non-profit organization that assists breast cancer survivors with reconstructive surgery. Tickets to the event sold for $25 each, and the event featured makeovers for a small group of breast cancer survivors in attendance. Cindi-Harwood Rose, cofounder of the Holly Rose Ribbon Foundation, also attended the event and donated a pearl necklace for each of the cancer survivors in attendance.
In honor of BCAM, The Spa at The Ritz-Carlton, Kapalua (HI) offered an exclusive Knesko Rose Quartz facial (80 minutes, $275), with 10 percent of the proceeds going towards the National Breast Cancer Foundation. The treatment utilizes healing energy of the Rose Quartz facial mask and a gemstone roller to enhance Knesko’s Gemclinical calming, protecting, and soothing anti-aging formulas. In addition to the exclusive service, The Ritz-Carlton, Kapalua served up an array of sparkling rosé and still wines as part of its “Drink Pink” program, which also donated a portion of total sales to the National Breast Cancer Foundation.
In celebration of both its recent grand opening and BCAM, Strata Integrated Wellness Spa at Garden of the Gods (Colorado Springs, CO) was trained by Wellness for Cancer, a nonprofit created to facilitate selfcare and better lifestyle choices who have been touched by cancer, to provide spa and services to cancer patients. The 52-hours of education focused on massage therapists, estheticians, nail technicians, and concierge staff to provide personalized services for individuals based on their unique needs. From October through December, the spa offered the Strive to Thrive Package at a 20 percent discount ($220), which offers guest the choice of one IV of nutritional therapy (Myers’ Cocktail, Rehydration Cocktail, Vitamin/Mineral Replenishment or Immune Booster), a cancer nutritional consultation with dietary recommendations and Bio Energy Therapy, or a Meridian analysis with functional evaluation, plus their choice of a 50-minute Touch Therapy Massage or a 60-minute Touch Therapy Facial.
Spas weren’t the only part of the wellness industry giving back, though. Brands like Aveda, Babyfoot, Bella Schenider Beauty, CV Skinlabs, Elemis, NovaLash, and more also donated portions of proceeds to various BCA charities. American Spa partnered with seven brands to produce the Special Edition Breast Cancer Awareness Beauty Box, which offered special promo codes for bulk orders so estheticians and spa owners could decide what products they wanted to offer during BCAM. A portion proceeds from orders placed using a Beauty Box promo code were also donated to miscellaneous BCA charities.
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