To celebrate its fans and to bring them together, the HydraFacial skincare brand launched The HydraFacial Nation at the IECSC Florida 2017 spa show. The skincare brand, which was the premiere sponsor of the event, launched the initiative in hopes to unlock the power of The HydraFacial Nation, a community built to empower, inspire, and connect HydraFacial believers.
"We are excited to launch the HydraFacial Nation to share the common love of our product and customers across the globe, says Clint Carnell, CEO of The HydraFacial Company. "In the coming months, we have events scheduled to unite our customers and our employees in our common goal of providing people the best skin of their life".
The brand invited a number of IECSC attendees to a launch party, hosted on Sunday, September 24 at the W Hotel in Fort Lauderdale. Guests were able to enjoy music, champagne, gifts, and more. Each attendee had the opportunity to win a prize through a raffle, where they were given a key that could possibly unlock a booth that held the prize. The guest with the key that unlocked the booth won a VIP weekend in the W Wow Suite.
During the conference, HydraFacial presented Join the HydraFacial Nation, a product focused education seminar targeting spa owners, directors, and managers, estheticians, waxing technicians, and medical spas. The class, which was offered twice on Sunday and twice on Monday, taught attendees how to perform the award-winning treatment to deliver immediate results. The class, taught by Diana Scianca Flores, corporate accounts director for HydraFacial, was free with paid exhibit hall admission.