"I Am Able" Campaign Educates Spa and Salon Pros to Help to Domestic Violence Victims

October is Domestic Violence Awareness Month. // Photo via Shutterstock

Spa and salon professionals spend many hours one-on-one with their clients. As a result, these professionals often build a connection with their clients and become a part of their social network. Some clients may even feel more comfortable talking about personal issues in the salon than with their friends and family. 

This is why – as a part of Domestic Violence Awareness Month – the New York State Department of State (DOS) has partnered with the New York State Office for the Prevention of Domestic Violence (OPDV) to develop and distribute an informational video for salon professionals. The video gives information and guidance for hairdressers, estheticians, manicurists, and barbers about how to talk to guests who may be victims of domestic violence. It provides professionals with the acronym “I Am Able” as a reminder to be:

  • Aware that domestic violence can happen to people I know. 
  • Believe when someone confides in me. 
  • Listen without judging. 
  • Empower by sharing resources. 

Boom Boom Brow Bar (New York City) prides itself on being a safe haven and inclusive place of business for all, and is making strides to recognize Domestic Violence Awareness Month. “Most of our clients come in once a month, so we get to know them really well,” says Malynda Vigliotti, founder of Boom Boom Brow Bar. “The I Am Able program will help train our staff to listen without judging and empower victims with resources.”

As a part of the program, I Am Able cards were designed as a reminder to bystanders to be aware, believe, listen to, and empower victims. There are also new business cards that include the hotline number and information.

“We’ve created a pretty special community at The Boom and we want to protect our members,” says Viglioti.

Check out the informative video below:


This campaign aims to grant these professionals confidence to offer support and share the New York State Domestic and Sexual Violence Hotline number: 800-942-6906.



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