The Indie Beauty Media Group (IBMG) is partnering with Douglas, a leading European beauty retailer, to boost the European independent beauty community. Through the partnership, the two brands plan to promote independent innovation and champion beauty entrepreneurship in Europe through a number of unique initiatives.
“Independent beauty is about beauty entrepreneurs who are tirelessly pushing the boundaries of innovation to address unmet needs and delight consumers,” says Nader Naeymi-Rad, cofounder of IMBG. “By partnering with Douglas, a recognized leader in beauty retailing and a company with a well-established track record of bringing new innovations to market, we will be able to assist many more entrepreneurs in Europe while opening a substantial new area of opportunity for all beauty entrepreneurs.”
IBMG will assist Douglas in sourcing and onboarding a collection of top indie beauty brands across a wide range of categories, providing millions of beauty enthusiasts living in Europe the opportunity to shop a curated collection of indie beauty products, and allow independent beauty brands to be discovered by consumers through Douglas’s 2,400 stores across 21 European countries.
Douglas will also become the official retail sponsor for the launch of IBE Berlin, taking place March 22-23 at Station Berlin, and the launch sponsor of the German language version of the entrepreneurial-focused digital publication Beauty Independent. The German-language version of the publication will provide greater coverage of European independent and emerging beauty while becoming more readily accessible to beauty entrepreneurs among the 100 million German-speaking citizens of Europe.
In the states, Douglas Group CEO Tina Mueller will be the keynote speaker at the BeautyX Retail Summit, taking place in Dallas May 13-14. “Independent beauty is a strategically important area for Douglas, and we want to earn our place as the instinctive retailer-of-choice for independent brands entering or expanding in Europe,” says Mueller. “We also recognize that beauty entrepreneurs are the real driving force behind independent beauty, which is why we also want to directly connect with innovators, so that we can earn their trust and respect.”