RevitaLash Cosmetics has upgraded its look thanks to a recent rebrand, complete with a new website, new video content, and a refreshed brand logo. Designed to authentically represent the brand’s mission, the new website includes added features for customer convenience, updated model and product imagery, and new engaging content.
“We are thrilled to unveil this first phase of our new site, boasting more exciting features to engage and educate consumers,” says Lori Jacobus, chief marketing officer for RevitaLash Cosmetics. “This fresh look mirrors our revitalized vision for the brand moving forward. With our Physician led line of expert-developed, luxury cosmetics, this new website is reflective of our role as a leader in the beauty industry.”
The rebrand includes a new partnership between RevitaLash and Shopify, a point of sale platform, to help streamline the checkout process on retivalash.com with fewer steps. Shipping and payment information can now be easily stored for future orders, making it possible for shoppers to repurchase previously ordered products. The upgrade also allows the site to accept more payment methods, including Google Pay, PayPal, Amazon Payments, and Apple Pay. Additional updated features include a newsletter signup on the homepage, as well as a new frequently asked question section to help consumers make more informed decisions, and mega-menu shop dropdowns.
Most notably, the site offers a call out about the brand’s history, which highlights Revitalash Cosmetics’ heritage and philanthropic values. The brand’s original eyelash conditioning formula was created by founder Michael Brinkenhoff, M.D. as a solution to help make his wife feel beautiful during her fight against breast cancer. The section also highlights the lash and brow line’s humanitarian efforts and partners, including City of Hope, a nonprofit cancer research center and hospital located in California.