Tengram Capital Partners has added RéVive to its portfolio thanks to an acquisition of the luxury skincare brand from Shiseido Americas Corporation. Under the terms of agreement Tengram will run the company as an independent and stand-alone entity based out of New York City.
Shiseido Americas will continue to provide supply chain, distribution, and other support services during the transition period. Previously, RéVive was acquired by Shiseido Americas as part of a 2016 acquisition of Gurwitch Products from Alticor.
“RéVive is a wonderful skincare brand, says Marc Rey, president and CEO of Shiseido Americas. “We are confident it will be well supported by Tengram while Shiseido focuses on continuing growth across our strategic portfolio of brands and businesses.”
The new company will be led by Elana Drell Szyfer, previous CEO of Laura Geller New York, a Tengram brand sold in 2016. Currently Szyfer is an operator advisor to the firm, with industry experience including executive roles at Lancôme and Estee Lauder brands. She will be joined by John Elmer as CFO and COO of RéVive and Mary Rodrigues as senior vice president of marketing and ecommerce. Previously, Elmer was CFO and COO of Laura Geller.
“We are delighted to add RéVive to our strong and growing portfolio of beauty brands,” says Richard Gersten, a partner at Tengram Capital. “As an investor in consumer brands with a deep knowledge in beauty, I have watched RéVive for a long time. We believe it is a gem, thanks to founder Dr. Gregory Bays Brown, its exceptional products based on Nobel prize-winning technologies, a loyal consumer following, and its impressive distribution. The RéVive brand has strong growth prospects, and we look forward to investing in key areas to enable the brand to thrive.”
Closing for the acquisition is expected to be completed by the end of November.