Guinot is furthering its sporty-reputation thanks to a new partnership with Kevin Anderson. Anderson, professional tennis player and two-time Grand Slam finalist, has become a brand ambassador for the French skincare line.
Anderson will promote Guinot’s extensive line of cleansers and lotions designed for men, as well as some new suncare products rolling out in the coming year. Guinot will be supporting Anderson in his multiple philanthropic efforts and professional tennis matches throughout 2019.
The partnership isn’t the first time Guinot has entered the sports realm. Last year, Guinot was a sponsor of the 2018 Miami Tennis Open, and in 2017 Ben Rothenberg of the New York Times published the article “Guinot, the French Cosmetics Company, Bets on Tennis Underdogs” highlighting how tennis pros like Robin Soderling, Virginie Razzano, and Denis Istomin, all wore Guinot patches on their game-day outfits. Anderson signed his Guinot patch deal in November 2018 and will continue to wear the Guinot patch throughout 2019.
Anderson recently took time away from a busy 2019 pre-season training schedule to host his inaugural charity event in South Florida, Kevin Anderson’s Grand Slam Cause for the Paws at Boca Grove Plantation Tennis Center on December 15th and 16th. The event raised more than $100,000 for local dog rescue Dezzy’s Second Chance and Ocean Conservancy’s Trash Free Seas Alliance.
“We adopted our dog Lady Kady in January of 2017 from the rescue and since then have wanted to do as much as we can to help,” says Anderson. “We know how hard the rescue works to save dogs in need, many that require medical attention, so any help we can give we know will go a long way. I’ve also always felt very close to the environment, so I wanted to include Ocean Conservancy in the event because I know it’s really important to raise awareness about reducing the use of plastic in our lives and how it impacts our seas.”