The Unique Link Between DNA and the Skincare Industry

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Grand View Research, a U.S.-based market research and consulting company, reported that the DNA testing market is anticipated to reach $10 billion by 2022. While this might seem shocking to some, DNA has been growing in popularity within the skincare industry for quite some time. In fact, a number of skincare companies already use the results of DNA testing to recommend suitable skincare ingredients and create customized formulas.

Skin DNA, founded by Wellbeing Genomics, examines 16 genetic markers in the following five categories: firmness and elasticity; wrinkling; sun damage and pigmentation; free radical damage; and sensitivity and inflammation. After a sample of DNA is collected from a simple swab of the inside cheek, it is sent to a lab for processing. Individuals then receive a personalized report detailing what their DNA reveals about their skin, including whether they’re genetically predisposed to premature wrinkling and how well they’re protected from the sun, free radicals, and irritation. They are then given a personalized guide to help choose the most suitable ingredients for their skin. The company also partners with dermatologists, clinics, spas, and skincare brands to help them offer the best ingredients to use from their favorite brands.

Customized skincare regimens based on individuals’ DNA are also turning up in spas, as well. At Apuane Spa at Four Seasons Resort Punta Mita (Mexico), spa-goers can take part in myDNA Retreat ($2,142), which offers fitness and nutritional recommendations based on genetics. It also involves an a la carte skin test ($272) that is used to create a personalized cleanser and cream.

For more on DNA in the spa industry, be sure to check out the March issue of American Spa.


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