Vita Liberata Announces Skin Cancer Awareness Campaign

Vita Liberata launching a skincare awareness campaign. // Photo Credit: ChesiireCat/Royalty-Free/E+/Getty Images

Although many of us have been spending most of our time indoors lately, it’s still important to remember to protect our skin from the sun exposure we do get and to regularly check the skin for any possible signs of skin cancer. In fact, skin cancer is the most common form of cancer in the United States and affects five million people worldwide every year. Just five sunburns double the risk of getting melanoma.

Vita Liberata, an organic sunless tanning brand, is doing its part this May, which is Skin Cancer Awareness Month, by donating to The Skin Cancer Foundation. It is also launching a new campaign called #BodyCareChecks to raise awareness and educate the public on safe skin practices.

“Skin cancer is the world’s most common cancer, affecting 5 million people every single year, more than breast, prostate, colon, and lung cancer combined,” says Mark Whysall, the vice president of sales, EMEA, APAC, for Vita Liberata. “It is also highly curable if it is caught and treated early enough. The work of the Skin Cancer Foundation is so important in helping to prevent and improve treatment of skin cancer. It is our hope that through the #BodyCareChecks campaign we can raise awareness for the importance of self-checking your skin as well as revisit the golden rules of sun exposure: protect your skin, always.”


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Through the #BodyCareChecks campaign, Vita Liberata is sharing tips on reducing risk, such as always wearing and reapplying Broad Spectrum SPF of at least SPF 30 at all times and avoiding the sun at its hottest during the middle of the day. The brand is also encouraging consumers to make taking a careful look at their moles and marks a part of their daily body care regime. The company also recommends taking photos of marks to document any changes that may be cause for concerns.

When doing a full body check, the three main things to look for are:

  • New marks or growths
  • Changing growths which have changed color, shape, or texture or have increased in size or thickness
  • Unusual marks or spots, particularly ones that are irregular in color, or those that are bleeding, itching, crusting, or hurting and not healing

For more information about Vita Liberata’s range of sunless tanning products, click here.



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