Get to Know Jane Iredale, founder and president of Iredale Mineral Cosmetics.
Jane Iredale is the founder and president of Iredale Mineral Cosmetics, Ltd., manufacturer of jane iredale – THE SKINCARE MAKEUP™. With the launch of the first-ever mineral foundation, Amazing Base, in 1994, Jane introduced a makeup line that would nurture skin, not irritate it. Her quest for high-performance, dermatologist tested, cruelty-free makeup set new standards for the industry. Jane currently runs her independently owned business from the charming town of Great Barrington, MA.
What has been your greatest accomplishment in the industry?
Bringing the concept of makeup as skincare to life. My goal was to create the cleanest makeup possible and eliminate anything that was potentially irritating to the skin or bad for health in general. I did this by using ingredients that protect and nurture the skin and deliver confidence to women every day.
What about your job do you enjoy most?
Being surrounded every day by accomplished, professional women who take pride in their femininity and aren’t afraid to show it.
How does your company stand out from its competitors?
The quality of our products, which are unparalleled, and exceptional customer service. These are the pillars for everything we do.
How do you incorporate wellness into your life?
I like to think of wellness as my way of life. I take nutritional supplements daily and eat a Paleo diet. I also love tending to my vegetable and flower gardens. They give me a sense of calm and inspire new ideas.
How do you stay passionate about what you do?
My passion comes from the reward and sense of satisfaction I get when customers tell me what a difference our products have made to their lives. This ranges from people who just love it because they’re makeup junkies to people with challenges like scarring and birthmarks. The emotion is so genuine that it spurs me to do better and better with the line.