You may remember American Spa's day-long Indie Beauty Expo Facebook Live marathon from 2017, where we got to chat with brands like Source Vitál Apothecary, American Made Beauty, and Indie Beauty Expo cofounder Jillian Wright. This year, we got interview the legendary queen of natural skincare herself—Jane Iredale. Iredale is founder of Iredale Mineral Cosmetics, makers of Jane Iredale Skincare Makeup. 25 years ago, the London native traveled to New York with the idea of developing a cosmetics line that is actually beneficial for the skin. The popular brand is most well known for it's mineral cosmetics, but has become popular among vegan and cruelty-free shoppers as the brand has always been transparent about it's ingredients and philosophies.
Here, watch American Spa editor-in-chief and publisher Julie Keller Callaghan as she gets to know Iredale and learns about her favorite lipstick shades, how to determine your true nude match, and learns about the brand's newest launch, the Triple Luxe Long Lasting Naturally Moist Lipstick collection.