Apply This, Not That: Fucus Serratus Seaweed

Photography: Getty Images

For September, we spoke with Emma Roberts, head of sales and business development at Voya, to see what ingredients she's been using lately, and which she's been skipping.

Apply this: Fucus Serratus Seaweed
This seaweed contains algal polyphenols and carotenoids, which are powerful antioxidants known to assist in fighting causes of disease and aging. Seaweed boosts the immune system, helps to maintain a healthy thyroid gland, detoxifies the body, and hydrates and nourishes the skin and hair. 

  • Star Products: Voya’s My Little Hero is a power-packed seaweed superfood serum that is ideal for all skin types and contains fucus serratus seaweed. It helps to protect and nourish and improves the overall radiance of the skin.

Not that: Parabens; Sodium Lauryl Sulphate; Phthalates (pictured); Dimethylol, MI, MIT; Non-natural Propylene Glycol

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We spend a lot of time thinking about what we put into our bodies, but then we seem to forget about what we put on them. The skin is the biggest organ, and it will absorb a percentage of what is applied to it. The aforementioned list of “nasty” ingredients have been linked to a number of health issues, from skin irritations to cancer. It is important we educate consumers about what is in the products and what they should avoid. 

 

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The price adjustments are a part of the brand’s #ColourItForwardCampaign.