Cold-Weather Chic: This Winter's Cosmetics Trends

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No matter the season, clients' faces are always on display. And while they may be wearing sweaters, scarfs, and hats during the winter months, their faces are in full view. This makes the cooler months the ideal time to discover, experiment, and wear a range of high-impact cosmetics. In fact, winter is the perfect time for a statement look, says Paige Peerenboom, creative director at Au Naturale Cosmetics. “Opt for deeper matte shades of blush and lip products for everyday, and bust out luminous products for special occasions,” she says. And she isn’t the only one encouraging clients to be daring with their makeup this season. “All conventional makeup rules have gone out the window for winter 2017,” says Natalie Soto-Carlisle, global educator at Jane Iredale. “There isn’t any such thing as too much. And don’t worry about playing up one feature—play them all up.” Discover the new “rules” and trends for winter cosmetics, rethink your retail strategy, and find out what makeup designs from social media are jumping off screens and into spas this winter. 

Winter is filled with family gatherings, office parties, and, of course, New Year’s Eve. “During the holidays, the glowing, luminous look is always on trend. This year will be no different,” says Rhonda Allison, founder and CEO of Rhonda Allison Cosmeceuticals. “Help clients achieve radiant, dewy skin with a pinch of color on the lips, cheekbones, and eyes to highlight naturally beautiful features.” And that’s not the only look trending. We asked the experts, and here are the looks that will stand out at this year’s holiday party. 

  • Classic red lips
  • Eye shadow that shimmers
  • Light shimmer/glitter to one specific area of the face
  • Bold lip colors
  • Bright blush
  • Light smokey eyes with heavy mascara
  • Sparkle
  • Super-matte finish on lips or a high shine
  • Bold eyeliner 

One of the most contested cosmetic trends of this winter is matte lips. But according to the experts, it really comes down to client preference. Here’s how they are tackling the matte debate. 


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Luscious Cosmetics' Mehrbano Sethi says matte tones can be used to make a bold lip look. She suggests choosing a deep color like plum. “Major cosmetic trends for 2017 and 2018 include emphasized lashes, glowing complexions, statement lips in metallic and deep matte hues,” she says. Au Naturale Cosmetics’ Paige Peerenboom agrees, saying clients should focus on a matte finish if they are choosing a lipstick and an iridescent topcoat for glosses. "For fall/winter, we usually see a lot of deep earth tones, but this season is all about twists with pops of bright orange and romantic, muted bloom hues,” she says. Alejandro Falcon, artistic director and corporate educator of Osmosis Pür Medical Skincare, is gravitating towards deeper hues for this winter, but he also agrees with going bold. “The lips are going to have more of a statement with deep burgundies, red plums, and even darker shades in cream style formulas.” 

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