Did the 'Selfie Generation' Lead to the Sheet Mask Boom?

A face mask is the perfect chance to take a selfie and post it on social media. But why do selfies and facial masks go hand in hand? // Photo via Shutterstock

Perhaps one of the biggest reasons facial masks have increased dramatically over the past few years is because of the selfie generation. A face mask is the perfect chance to take a selfie and post it on social media. But why do selfies and facial masks go hand in hand? Here’s why, according to some skincare experts:
 

“We know that the condition of our skin plays a part in fueling inner and outer confidence. Capturing a glowing complexion is the perfect content for a selfie.”—Josanna Gaither, director of education and events, Natura Bissé

“Now the selfie can be made more interesting, colorful, and definitely much more beneficial. Selfies with partners and friends encourage family masking— the family that masks together stays together.”—Karen Asquith, director of education, G.M. Collin Skincare

“Instagram is all about fantasy and transformation, and masks deliver. Mask selfies from celebrities and influencers have made them aspirational, and masks have definitely been seen on trendsetting millennials.”—Lejla Cas, founder and president, Knesko Skin

Spa and Wellness Show

IECSC Florida | October 6-7, 2019

Join us in Fort Lauderdale for the 22nd IECSC Florida event! The conference program features dozens of sessions and a variety of specialized tracks taught by industry experts. Don’t miss our Beauty Education, free Healthcare & Wellness Session and six CBD-focused classes – all new for 2019! Register by September 3 and save $10 per day on admission and up to $100 on conference. Exhibit hall admission includes access to 200+ exhibitors and 30+ free classes. Don't miss IECSC Florida – the southeast’s leading spa and wellness show!

“Today’s face masks have not only become more innovative in terms of ingredients but the most popular ones also have a vibrant color or unique base that make them perfect for social media photo ops.”—Ashleigh Kehrt, licensed esthetician and corporate educator, Image Skincare

“The rise of the ‘selfie facial’ began as a result of paid partnerships between cosmeceutical brands and celebrities as a way to advertise their products. Since then, they’ve gained significant traction throughout the beauty industry and especially with millennial and Gen Z influencers, who favor posting and consuming relatable content.”—Shannon Esau, CEO and national educator, Rhonda Allison Cosmeceuticals

“The selfie has become the #lookatme for all age groups, and sheet masks make selfies even more fun.”—Pamela Murphy, senior account executive professional channel, Patchology


Be sure to tag #AmericanSpaMag in your sheet-mask-selfie for a chance to be featured! We're on Facebook, Instagram, Twitter, and YouTube.
 

RELATED STORIES

These New Masks from Image Skincare will Put Your Best Face Forward

Meet Repêchage’s New Vita Cura Gold Collection

From the Experts: The Top Skincare Trends of 2018

Suggested Articles

This year, the event is celebrating 22 years as the leading spa and wellness show in the southeast.

Watch Erin Lorow, national director of sales for Pevonia, as she explains the benefits of the Rapid-Restore duo.

Two industry legends—American Salon and the International Beauty Show—have joined forces to launch a platform unlike anything before seen in the beauty…