Did the 'Selfie Generation' Lead to the Sheet Mask Boom?

A face mask is the perfect chance to take a selfie and post it on social media. But why do selfies and facial masks go hand in hand? // Photo via Shutterstock

Perhaps one of the biggest reasons facial masks have increased dramatically over the past few years is because of the selfie generation. A face mask is the perfect chance to take a selfie and post it on social media. But why do selfies and facial masks go hand in hand? Here’s why, according to some skincare experts:

“We know that the condition of our skin plays a part in fueling inner and outer confidence. Capturing a glowing complexion is the perfect content for a selfie.”—Josanna Gaither, director of education and events, Natura Bissé

“Now the selfie can be made more interesting, colorful, and definitely much more beneficial. Selfies with partners and friends encourage family masking— the family that masks together stays together.”—Karen Asquith, director of education, G.M. Collin Skincare

“Instagram is all about fantasy and transformation, and masks deliver. Mask selfies from celebrities and influencers have made them aspirational, and masks have definitely been seen on trendsetting millennials.”—Lejla Cas, founder and president, Knesko Skin


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“Today’s face masks have not only become more innovative in terms of ingredients but the most popular ones also have a vibrant color or unique base that make them perfect for social media photo ops.”—Ashleigh Kehrt, licensed esthetician and corporate educator, Image Skincare

“The rise of the ‘selfie facial’ began as a result of paid partnerships between cosmeceutical brands and celebrities as a way to advertise their products. Since then, they’ve gained significant traction throughout the beauty industry and especially with millennial and Gen Z influencers, who favor posting and consuming relatable content.”—Shannon Esau, CEO and national educator, Rhonda Allison Cosmeceuticals

“The selfie has become the #lookatme for all age groups, and sheet masks make selfies even more fun.”—Pamela Murphy, senior account executive professional channel, Patchology

Be sure to tag #AmericanSpaMag in your sheet-mask-selfie for a chance to be featured! We're on Facebook, Instagram, Twitter, and YouTube.


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