Five Sustainable Beauty Brands Millennials will Love

Sustainable, organic, non-toxic skincare is more than just a trend. This billion-dollar industry is the wave of the future and catching that wave means gaining millennial clients' trust.   

Sepi Bakhtiar, owner of Sepi Spa in Santa Monica, CA, has been offering sustainable brands and services for over two years now. “In my experience, non-toxic brands are better than chemical brands because they are safer,” says Bakhtiar. “Everything you use on your body goes to your blood stream. Chemical-ridden products may show immediate results but you have to be concerned about what is happening underneath the skin as well."

Showcasing sustainable brands in your retail area and offering them in services is a sure fire way to keep millennial clients coming back. Here are five sustainable beauty brands and their hero products worth stocking for the holidays and beyond.

Odacité Skincare, a high performance, vegan, certified organic line made in California “marries the best of two worlds,” says founder and wellness advocate Valerie Grandury. Estheticians at Vert Beauty in Denver say clients love Odacité’s freshness and routinely come back for more, with their most popular products being the Deep Hydration Masque and An Autumn on the World Vitamin C Serum. Odacité’s Deep Hydration Masque ($50) is designed to hydrate dull, dry skin. Hyaluronic acid plumps the skin, while lavender soothes, organic calendula stimulates microcirculation, and organic, jojoba, evening primrose, and rosehip oils replace moisture and elasticity. Let clients know this is a must try product for after air travel and the winter season in general. 

Edible Beauty Australia, crafted by naturopath and nutritionist Anna Mitsios, is not just safe for the skin, but is safe enough to eat. This therapeutic, luxury line boasts wild-crafted, exotic, sustainably sourced plant bio-actives. The Bloom of Youth Infusion Masque ($42 for a pack of 5) helps refine, plump, and illuminate client’s skin through an express sheet masque. Active ingredients include bamboo extract, ribose, swertia chirata, and hyaluronic acid for maximum cell renewal and anti aging action. Professional tip: sheet masks are an amazing addition to express facials. 

Crystal Hills Organics, a full body care line out of Canada, is part of the farm-to-face movement millennials love. Help clients transform an ordinary soak and steam into a deeply healing ritual with the Organic Crystal Bath Salts ($44), a detoxifying blends of dead sea salts, nourishing organic botanicals, and quartz crystals. Quartz crystals are highly valued for their healing properties and ability to balance the chakras. Crystal Hills offers four healing blends: Moon Goddess, Harmony, Dreams, and Love. Added bonus: bath salts come with a muslin bag for easy cleanup.

Kari Gran, an eco-luxe, vegan line handcrafted in Seattle, offers a lip balm well suited for holiday stock. The line makes for a great stocking stuffer and comes in nine wearable colors. Try keeping a display near your register for an easy add on item.

Oleo E Osso products, handmade in Portland, OR, are made with only shea butter, olive oil, beeswax, and mica or iron oxides. Their multi-tasking, small batch balm can be used on cheeks, lips, and even eyes.


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