According to the Skin Cancer Foundation, an estimated 178,560 cases of melanoma will be diagnosed in the U.S. in 2018, and an estimated 9,320 people will die of melanoma in the U.S. this year. With melanoma rates rising, learn how to effectively protect your clients this summer and beyond. Here are some helpful ways to educate clients about the importance of suncare and introduce them to the SPF-based products at your spa.
Educate clients on the importance of incorporating suncare into a daily skincare regimen for healthy skin.
“When promoting suncare, it is important to convey the entire story of healthy skin. Feed the skin from within with powerful antioxidants to help reinforce sun protection and strengthen the skin, fortify topically with professional skincare infused with antioxidants as well as SPF to help protect the skin, and finally, finish with a clean healthy makeup that not only provides amazing natural-looking coverage but also contains skin-nourishing ingredients and physical SPF,” says Jane Iredale’s Hannah Hatcher.
Incorporate sunscreen into spa services.
“Use a tinted sunscreen at the conclusion of a facial to minimize any redness and offer some visible coverage for the client,” says Melanie Timms, director of marketing innovation and education at CBI Laboratories.
Position sunscreen as a daily moisturizer.
“That’s a surefire way to incorporate the product into each client’s daily regimen,” says Image Skincare’s Elyse Blakey. “Highlighting a particular ‘moisturizer of the month’ is a great way to bring awareness to the line.”
Include a line of clothing with sun protection in the retail area.
“I love UPF protection in clothing,” says HydroPeptide’s Joyce Imahiyerobo-Ip. “It’s extremely convenient for an active individual who may not be able to reapply sunscreen every two hours.”
Allow clients to test sunscreens.
“Sampling is key,” says Chris Birchby, founder of Coola. Everyone does the same thing when they try out sunscreen: Rub it, see if there’s tack. Allowing someone to sample the products is the best way to help convert clients into daily suncare wearers.”
Protect clients from potentially harmful light inside the spa.
“Some spas apply a mineral SPF to the clients’ hands and feet prior to placing them under the UV light that is used to cure long-lasting nail enamels, nail extensions, or to speed the drying process,” says G.M. Collin Skincare’s Karen Asquith.