According to the Skin Cancer Foundation, an estimated 178,560 cases of melanoma will be diagnosed in the U.S. in 2018, and an estimated 9,320 people will die of melanoma in the U.S. this year. With melanoma rates rising, learn how to effectively protect your clients this summer and beyond. Here are some helpful ways to educate clients about the importance of suncare and introduce them to the SPF-based products at your spa.
Educate clients on the importance of incorporating suncare into a daily skincare regimen for healthy skin.
Incorporate sunscreen into spa services.
“Use a tinted sunscreen at the conclusion of a facial to minimize any redness and offer some visible coverage for the client,” says Melanie Timms, director of marketing innovation and education at CBI Laboratories.
Position sunscreen as a daily moisturizer.
Include a line of clothing with sun protection in the retail area.
“I love UPF protection in clothing,” says HydroPeptide’s Joyce Imahiyerobo-Ip. “It’s extremely convenient for an active individual who may not be able to reapply sunscreen every two hours.”
Allow clients to test sunscreens.
Protect clients from potentially harmful light inside the spa.
“Some spas apply a mineral SPF to the clients’ hands and feet prior to placing them under the UV light that is used to cure long-lasting nail enamels, nail extensions, or to speed the drying process,” says G.M. Collin Skincare’s Karen Asquith.