Live from IECSC with Stare Cosmetics

Get the scoop on Stare Cosmetics in this product demo video interview // Screengrab via American Spa YouTube

Picture this: you walk out of the spa feeling fresh-faced after an amazing facial from your esthetician. You promise yourself you're going to keep your skin this glowing by following the suggested skincare regimen to a T, but two weeks post-facial your skin isn't glowing anymore despite your strict upkeep. What could have happened? This is what inspired the creation of Stare Cosmetics.

Female owned and California-based Stare Cosmetics was developed to fill the gap between makeup and skincare. The brand's founders drew from their many years working with estheticians specializing in corrective skin issues and set out to create a makeup line that would not exacerbate existing skin conditions and would beautifully enhance all skin types. Most importantly, the brand wanted to keep out as many unnecessary fillers, harmful chemicals, and dyes as possible, focusing on new, better, and healthier ingredients. As such, Stare Cosmetics is always gluten- and paraben-free.

The result is a cruelty-free cosmetic line that nourishes the skin like skincare products would, featuring lasting long-wear coverage and colors while conscientiously including only quality ingredients. Stare believes as humans who are concerned about what we put in our bodies, we should also be aware of what we put on our skin. Since the skin absorbs what is put on it, making a healthier choice of products is an important element of consumer purchasing decisions. With so many cosmetic lines saturating the market, Stare Cosmetics knows it must provide a quality, high performing makeup to stand out amongst the crowd. 

Spa and Wellness Show

IECSC Florida | October 6-7, 2019

Join us in Fort Lauderdale for the 22nd IECSC Florida event! The conference program features dozens of sessions and a variety of specialized tracks taught by industry experts. Don’t miss our Beauty Education, free Healthcare & Wellness Session and six CBD-focused classes – all new for 2019! Register by September 3 and save $10 per day on admission and up to $100 on conference. Exhibit hall admission includes access to 200+ exhibitors and 30+ free classes. Don't miss IECSC Florida – the southeast’s leading spa and wellness show!

American Spa met with Coleen Janeway, brand advisor for Stare Cosmetics, at IECSC Las Vegas recently to get the scoop on what's new with the line and find out some of her favorite Stare Cosmetics products. Check out why she loves the Botanical Shadow Primer in conjunction with the bold Gel Eyeliner and the Dare to Stare Mascara, plus some fun shades to create the perfect pout, in the video demo below.

Be sure to check out all of the American Spa product demos from IECSC, SPATEC, and beyond on our new YouTube Channel.


Take a Tour of the Gharieni Group's U.S. Showroom

Meet the Skincare Brand that Uses Circadian Rhythm to Develop Powerful Products

Mixology 101: The Trick Eminence Wants You to Try with Their Products

Behind the Original Microdermabrasion Wand That Changed the Esthetics Game

Suggested Articles

Watch as Chris Diaz, founder and CEO of Lacuna Botanicals, explains his product development process, live from the American Spa CBD Summit.

This year, the event is celebrating 22 years as the leading spa and wellness show in the southeast.

Watch Erin Lorow, national director of sales for Pevonia, as she explains the benefits of the Rapid-Restore duo.