Meet the Skincare Brand that Uses Circadian Rhythm to Develop Powerful Products

Photo via the Circadia by Dr. Pugliese instagram ( (Circadia by Dr. Pugliese)

Peter T. Pugliese, M.D., launched Circadia in 2001, but prior to that, he spent 30 years developing and manufacturing products for major brands in the industry. These days, Circadia by Dr. Pugliese is ran by Pugliese's grandson, Michael Pugliese, the company's current owner and CEO. Though the family business has been around for 18 years, the inspiration behind the brand's products stems from something much older—circadian rhythm.

Circadian rhythm is essentially a 24-hour internal clock that is running in the background of the brain and cycles between sleepiness and alertness at regular intervals. According to the Circadia website, the human body is governed by the Circadian clock genes that regulate everything from digestion, body temperature, pH, and the body’s ability to protect and repair. Since the skin is the largest organ of the body, and has direct exposure to UV radiation and environmental toxins, the skin has the ability to program its own circadian rhythms, meaning skincare professionals should be aware of the time of the day when they make an assessment of the skin or prescribe a specific treatment. Circadia by Dr. Pugliese products aim to work together with the body and skin's natural circadian rhythms to develop powerful products that will help the skin naturally.

American Spa executive editor Heather Mikesell got to chat with Michael Pugliese at the recent SPATEC by American Spa event down in Miami about what's new with the company, what sets them apart in a saturated skincare industry, and what exactly is circadian rhythm. Check out the video interview below for more info on the Pugliese family and the skincare company that's connecting science with nature—in perfect rhythm.

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