The International Spa Association (ISPA) has released the findings of the 2021 ISPA U.S. Spa Industry Study that shows the impact the COVID-19 pandemic had on the U.S. Spa Industry in 2020. The ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the study, which surveyed more than 2,000 U.S. spa professionals. Revenues and spa visits fell by more than 35 percent while the total number of U.S. spa employees fell by just over 20 percent. However, the total number of spa locations only fell about four percent, while revenue per spa visit fell two dollars to $97.50. The study also found the ways spas adapted as they reopened and resume safely serving guests, including through the development of new spa menus (42 percent), outdoor or curbside treatments (40 percent), or “touchless” treatments (21 percent). The findings also indicate despite the economic hardships endured by many spas in 2020, the average price per spa service increased by two percent, indicating that demand for spa services remains strong. “As expected, this year’s study reveals the scope of the challenge spas have faced throughout the pandemic, but it also illustrates the industry’s resourcefulness and innovative spirit,” says ISPA president Lynne McNees. “Spas have worked tirelessly to continue safely serving guests, and recent indications of exceptionally high demand leave us confident in a strong recovery throughout 2021 and beyond.”
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