When the folks at 11 Howard, a Danish-modern design hotel in New York City, realized that several guest rooms provided a less than ideal experience due to their location above the property’s popular yet loud bar, an alternative use was sought. That was the impetus for a new partnership between HigherDose, an innovative infrared light therapy spa, and the hotel.
In mid-June, five of 11 guest rooms on the third floor were converted to HigherDose sauna rooms. Founded in 2016 by Lauren Berlingeri and Katie Kaps, HigherDose has three New York City locations and is focused on spreading the benefits of infrared sauna therapy, such as detoxification, reduced swelling, pain relief, and accelerated healing, to the masses. “The HigherDose rooms and overall guest experience at 11 Howard is an elevated experience that will be hard to match anywhere else,” says Berlinger.
A session ($85, 60 minutes, $15 for each additional person) gives guests time to take advantage of the room’s amenities, such as the private shower. The saunas feature chromatherapy, which helps increase dopamine levels, and come complete with auxiliary cords so guests can unwind with their own music.
Says Anis Khoury, general manager of 11 Howard, “With so many of our valued guests traveling from distant parts of the country and the world, this partnership with HigherDose gives us the opportunity to offer our guests a truly innovative and relaxing treatment that enhances their experience in New York and hopefully eases the stress of travel.”