The Story Behind the Âme Spa & Wellness Collective Name

Photo via âme Spa & Wellness Collective at Turnberry Isle Miami

When Tammy Pahel, former spa director of Âme Spa & Wellness Collective at Turnberry Isle Miami, was in the midst of planning the spa’s opening, she knew she wanted to involve a group of experts. According to her, the theme of the spa is about collaboration, hence the use of the word collective in the name.

The spa is focused on bringing together experts in the fields of functional medicine, nutrition, cosmetic surgery, and more. In fact, one of the spa’s most high-profile collaborations came as a result of Pahel Googling “Top 100 Wellness Experts in the U.S.” Celebrity chef and local restaurateur Matthew Kenney was on the list. Seizing the opportunity to capitalize on local awareness of Kenney’s brand, Pahel reached out and found him receptive to the idea of leading a number of retreats.

“The most successful collaboration by far has been our work with Sammy Gharieni to create a living showroom of his products in our spa,” says Pahel. “When I heard he was thinking of renting out warehouse space in Miami for his first North American showroom, I asked him why not use our new spa so his clients could truly experience the equipment in action in a real live spa setting.” The collaboration has proven a win-win for both the spa and equipment company. While Pahel is now consulting on a new spa initiative at Salamander Resorts, she remains focused on forging other successful collaborations there.

Spa and Wellness Show

IECSC Florida | October 6-7, 2019

Join us in Fort Lauderdale for the 22nd IECSC Florida event! The conference program features dozens of sessions and a variety of specialized tracks taught by industry experts. Don’t miss our Beauty Education, free Healthcare & Wellness Session and six CBD-focused classes – all new for 2019! Register by September 3 and save $10 per day on admission and up to $100 on conference. Exhibit hall admission includes access to 200+ exhibitors and 30+ free classes. Don't miss IECSC Florida – the southeast’s leading spa and wellness show!

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