W Fort Lauderdale (FL) is the first W Hotel to introduce an Away Spa with full-service body and beauty treatments. Located on the fourth floor of the beach front hotel, the five-treatment-room spa features a new vibrant design with eye-catching graphics women getting glammed up for the night with hair rollers, martinis, and flirty palm fronds illuminating the walls in bold splashes of color.
Spa-goers will find restyled lounges with electric-orange walls and new stations for getting styled and pampered. The Glam Station, the first for the Away brand, comes complete with a fully lit mirror, hairstyling tools, and a makeup kit. Guests can also take advantage of a Quick Fix Massage Booth for those interested in 10-, 25-, and 50-minutes neck, back, and shoulder massages in a state-of-the-art express massage chair and a Manicure Bar for quick polish changes to Lux Manis.
“Staying true to the W brand’s bold personality, Away is purposefully designed to set the scene for a unique spa experience, while keeping it relaxing,” says general manager Anna MacDiarmid. “Right when you walk in, you’re greeted with a colorful setting, vibrant graphics, and a Bright Elixir refreshment. The menu breaks the mold with an all-encompassing list of options to detox, unwind, and get camera-ready. Whether you’re looking for a full day of pampering or a quick one-hour touchup with some girlfriends before hitting the town, Away is equipped to get you ready for whatever’s next.”