Dina Rezvanipour, a specialty brand consultant who specializes in the wellness industry and has been coordinating wellness events and retreats for brands for more than 10 years, offers her thoughts on wellness today.
As we pave our way out of this global pandemic, the one industry that has grown and will continue to do so is wellness. People all over the world are recognizing how important self-care and a healthy lifestyle are to leading a more prosperous life. Consumers want to heal themselves from the inside out with more holistic approaches. They are gravitating more toward boosting immunity, addressing chronic disease, and seeking healing from the emotional and mental trauma of COVID-19. As beauty and wellness brands navigate this new path, I suggest they focus on incorporating more holistic products that help with the inside-out notion of a healthy appearance.
Wellness experiences were hit the hardest during the pandemic, as it wasn’t easy to replicate the experience of a retreat or massage virtually. Now that consumers are comfortable with in-person experiences with less restrictions, they are not only seeking day spas, but also seek to bring the wellness lifestyle with them while they travel. The research shows consumers spend more on wellness tourism, over all tourism. In order to keep up with the demand, hotels and resorts are now offering more spa and holistic services, such as immunotherapy, IV drips, gut microbiome, sleep analysis, and oxygen therapy, in addition to the traditional offerings to stay competitive with the market. Overall, the research indicates that the wellness sector is steadily growing and consumers are more aware of the importance of personal care and holistic health.
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