Gina Jacoby-Clements has had a successful career in sales and revenue generation in the spa and wellness market for more than 20 years. Two and a half years ago, she noticed brands in the industry needed a more direct way to connect and work with buyers and thus, ROI was born. ROI, or Revenue of Inspiration, helps spa and wellness brands reach their goals via a number of consulting resources. The ROI Marketplace is a tool that connects buyers and brands via a virtual show room, which is available 24/7.
Here, get to know Jacoby-Clements, ROI's chief inspiration officer, CEO, and founder, as well as two professionals who work with the marketplace, Sarah Biggers, founder of Clove and Hallow Cosmetics, and Michelle Connelly, a buyer for Credo Beauty, in an exclusive Behind the Brand video interview with American Spa.