The Most Important Aspects of Filming Video for Social Media

The Most Important Aspects of Filming Video for Social Media // Photo via Shutterstock

It's no secret that video is king for social media marketing. When it comes to social media videos, the lighting and sound are among the most important factors to consider in order to engage clients and create a successful video. Here are some tips from social media experts to help you create your next social media video:

  • “I use an LED panel light that I got from my local camera shop for $139. You can even buy smartphone light kits that have a ring light with a smartphone holder built right in.”—Barry Eichner, cofounder, Lipgloss + Aftershave, a personal care and lifestyle website
  • “Whether you are using a digital single-lens reflex camera or a smartphone, make sure the camera is in good condition and the microphone port is never covered while recording a video. Most cameras and phones come with an anti-shake feature that allows for smoother video quality.”—Marlyn Montoya, graphic designer and social media coordinator, NovaLash
  • “If you are filming live, make sure to have a microphone and a phone stand to place the phone in to ensure there is no movement during the video. The biggest thing to know for filming videos is to test. If you are unsure of sound or light, practice by doing test rounds of filming a video.”—Jill Stollmeyer, senior manager of regional marketing, MindBody, and owner, East Wellbeing Spa (San Luis Obispo, CA)



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