Keyword: Lipgloss + Aftershave

Making sure that you have a game plan for selling your hottest spa item—the gift card—must be your top priority this October.

It's easier than you think. Lipgloss + Aftershave's Barry Eichner shares his expertise.

Nervous about launching a business blog? Here are a few steps to help you get started.

Less is more when it comes to your spa's email marketing. Here's why.

The International Esthetics, Cosmetics, and Spa Conferences (IECSC) Las Vegas celebrated 28 years as the nation’s leading spa and wellness show.

Developing a brand identity will help your followers recognize your brand across all of your social media platforms. This means being authentic in a sometimes inauthentic digital landscape.

The Lipgloss + Aftershave duo dive into the special edition Noteworthy Naturals Beauty Box to uncover six exciting green beauty products.

Facebook Lives are a great tool to boost your spa's digital presence, and you can't let your fear of being on camera stop your business from growing.

The March Fresh Finds Beauty Box has made its way to Philly. Here's what the duo has to say about it.

Believe it or not, Facebook has the most ideal demographics for the spa industry. Here's how to use that to your advantage.