Wit the change of seasons comes a change in clients skincare and cosmetic routines. To reflect the change in their clients needs, spas should utilize the change in the season to change up their retail stores. We got to chat with a few professionals who agree that the changing seasons are an ideal time to rethink your cosmetic retail strategy. If you're looking to revamp your spa's store this winter, consider implementing these retail tips:
“We use the winter as an opportune time to think of new, creative ways to tell the ingredient stories of our cream products. Tell me my lipstick is going to look bangin’ and deliver added moisture to my winter lips, because it contains organic shea butter, and I’m sold ten times over.”
—Paige Peerenboom, creative director, Au Naturale Cosmetics
“Creating specific winter looks for clients to try is always a great way for clients to explore different looks with ease. Create each look on a face chart with step-by-step instructions. Each product used should be bundled as a kit.”
—Natalie Soto-Carlisle, global educator, Jane Iredale
“It always starts with a quick complementary concealer/highlighter touch-up. No one has time for a makeover.”
—Sebastien Tardif, pro artist and creator, Veil Cosmetics
“Pictures of client makeovers, with the shades for winter, can be used around the retail makeup area and sign-in desk. This announces the look clients should be going for and that the spa can offer these types of makeovers.”
—Alejandro Falcon, artistic director and corporate educator, Osmosis Pür Medical Skincare
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