As social media continues to grow, it’s essential you take advantage of opportunities to connect with clients and to learn what to do and not to do before hitting the post button. Remember, once something is posted on the internet, it’s there forever. In order to avoid such situations, listen to the advice of these experts.
“Be thoughtful and inspirational in what you share. Complaints about customers and negativity are obvious no-nos. Also, don’t feel the need to chime in every time something happens in the world. If there’s no connection to your business, these things can ring hollow and not add anything to the conversation.”
—Kirsten Markson, director of marketing and communications, Booker
“Be constant in your approach to social media—only posting once a day may not be enough. Focus on your content, and make sure what you post is relevant and top of mind for your customers. Your content is the most important part about being social, and if you lack substance, you won’t get traction.”
—Roger Sholanki, founder and CEO, Book4Time
“The goal of each social media post should go beyond getting ‘likes’ and strategically supplement your long-term goals. Avoid posting content that is not in line with your brand. Some of the best advice I’ve ever heard for social media content is that it should delight, inform, or inspire. Otherwise, it’s not worth the time and effort. In the digital age, your clients are looking for a human connection. Share stories, and get real.”
—Colleen Lemos, senior public relations specialist, Millennium Systems International
“The moment someone finds your spa, even if it’s on social media, is their first impression of your business. Make sure the atmosphere and service you offer in your actual space carries through across your social media platforms.”
—Stephanie Moran, senior vice president of sales, MindBody
“Thank everyone who leaves a positive comment or review, and do not respond negatively to negative comments. Always take the high road, and encourage a private discussion on a complaint.”
—Frank Pitsikalis, founder and CEO, ResortSuite
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