After founding Maxime Salon (Boston, MA), owner Ronit Enos grew it into a six-figure net profit enterprise. It was named “Best of Boston” six times and “Best of the South Shore” seven times by Boston Magazine, it's won over six Salon Today Salon 200 Awards, and it's been awarded “Excellence for Salon Customer Loyalty” by Strategies, Inc. Now a business strategist and ideation coach specializing in the professional industry, Enos has practical knowledge of what it takes to gain freedom and success as a salon and spa owner.
According to Enos, being successful is not just about money, it’s about having clarity, being mindful and present, and having enough freedom to live a happy fulfilled life. Enos teaches business owners how to put the proper systems in place to create a business that can run profitably without them, so more time can be devoted to other meaningful things. Whether it's a salon, spa, barbershop, nail salon, wax bar, it really doesn’t matter, it all comes down to three fundamental factors for success. Here are three factors Enos believes help create successful businesses.
- Clarity and Goals: To be successful, an owner must have clarity on how their business serves their personal goals and how to translate their business systems into making money so they can have more free time.
- Profit First: Following the Mike Michalowicz profit first method, owners need systems for building business that create long-term success. Account for profit, taxes and owner’s pay, and then the left over is what the company has to spend on everything else. Clarity on the financials reduces stress and the unknown.
- Blueprint to Action: There must be an actionable plan in place with the resources and tools needed for implementation.
“I don’t want spa or salon owners to work more or harder, I want them to work less so they can create more," says Enos. "It's a way of life. If you work behind the chair all day, you have a chair, not a company. I want them to think and behave like successful business owners, and that means having enough personal time to rejuvenate mentally, physically, and emotionally.”