Color Up Launches New Products

Color Up has launched four new products including one with topical CBG, a product designed for men, and another that incorporate mushrooms. All Color Up products are natural and gluten-free. and they are certified by PETA as a cruelty-free vegan company. “Recent research suggests that organic hemp CBG has amazing potential as a superstar skincare ingredient,” says Will Parker, co-founder and CRDO of Color Up.

The new products include:

  • Butter Up Body Cream ($30): Color Up’s first topical-CBG product works to quenche dehydrated and dry skin. A blend of shea, cocoa, and mango seed butters soften, nourish, and protect skin from environmental aggressors. 
  • Defy C+ Serum ($70): Contains two sources of stabilized vitamin C. Organic squalane, grape, and hemp seed oils support a healthy barrier function and deliver ample moisture. The serum can also help skin recover post-procedure (chemical peel, laser treatment, or other resurfacing treatments). 
  • Man Up Face & Beard Oil ($21) Color Up’s first product formulated for men, supports healthy skin and hair with a natural combination of red raspberry, grape seed, argan, and hemp seed oil. For use on the face, beard, and scalp. Apply as needed for facial hair or apply in the evenings as a moisturizer substitute.
  • Mushroom Madness Facial Masque ($19): The mask contains seven types of mushrooms: shiitake, reishi, chaga, cordyceps, turkey tail, lion’s mane, and white jelly. The product supports skin hydration and suppleness. 

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