Hoping to continue supporting consumers during these unnerving times, former Disney marketing executive Fred Tio has launched his own CBD and Wellness brand, Trilogía. Following its mission of giving back to consumers, the brand delayed its debut launch of a CBD-focused line to put together products that would aim to help consumers during the COVID-19 pandemic
The goal of the brand is to provide product experiences that address every generation’s needs. In light of the COVID-19 pandemic, the brand released the “immunity-bundle,” featuring a liposomal vitamin C supplement and a hand cleanser made from 70 percent alcohol infused with botanicals. In addition to providing products that are aimed at supporting consumers, the brand is even looking to help those on the frontlines of the pandemic. When customers purchase these products, a portion of the proceeds go towards Masks for Good, a campaign helping to provide masks to healthcare workers in critical areas including Seattle, New York, Chicago, and California.
Trilogía means "three stories," and sticking true to its name, the brand focusing specifically on humans, nature, and cannabis. As cannabis becomes more socially accepted, the Trilogía is looking towards the future. Wellness and balance is the focal point of the brands message, and Tio and his team hope to continue spreading awareness on the benefits that cannabis can bring into customer’s lives. Providing CBD products is how Trilogía looks to help and support consumers through stressful times, and has stated that they will continue to support and provide consumers with wellness driven products in a safe manner.