Are At-Home Skincare Devices Bad for Business?

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Some medical spa practitioners fear that if clients purchase at-home devices, it will detract from business. When it comes to light, however, more and more professionals are encouraging patients to take part in the trend. Some view at-home LED devices, which can be ordered easily online via big-box retailers, as a helpful tool to drive business.

“When people buy a cheap home unit, it actually only stimulates more business for professionals, because the home units never work as fast or as well as the professional units,” says Vevazz’s Jamie Fettig. “So when they see some results, it makes them impatient and drives them to want to do more quicker and faster, which drives more business into professionals’ offices.” Other professionals suggest clients use at-home devices to keep their skin healthy between professional visits, and many even sell these devices to help boost their own retail revenue.

“I do encourage clients to enhance their in-office procedures with at-home low-level light to speed their outcomes,” says Suneel Chilukuri M.D., cosmetic dermatologist and founder of Refresh Dermatology (Houston). A few popular options include LED light products from Celluma, Dr. Dennis Gross, Foreo, LightStim, Lightwave, and XtreemPulse, just to name a few. Celluma’s Denise Ryan compares at-home devices to other forms of essential care and says that at-home devices help clients receive the best possible results.

“You brush your teeth every day, but you still need to get a professional cleaning and checkup every six months with your dental hygienist,” says Ryan. “At-home therapies can never replace the countless benefits of professional services.” 
 

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