RealSelf, the medical aesthetics industry community and marketplace, has launched RealSelf Shop, an online place where consumers can purchase an expertly curated selection of science-backed skin care products from Obagi, SENTÉ, BeautyStat, and more. RealSelf Shop will have an expertly curated product selection, provider’s choice badging, real user reviews, scientific information about each product, “RealSelf Tips” on every product page, and more. There is also a complimentary membership program where consumers can earn rewards to be used towards aesthetic treatments. "Consumers now have a trusted resource where they can easily research medical aesthetics treatments, connect with expert providers and the community of RealSelf members—and shop a highly curated selection of skincare," says James Coyle, CEO of RealSelf. "Now every investment in modern beauty can be Worth It, including skincare, while treatments can be more affordable through a complimentary membership to RealSelf INSIDER. With the launch of RealSelf Shop, skincare brands have a compelling new distribution channel, reaching millions of beauty consumers and our doctor community can gain access to even more consumers who are coming to shop. RealSelf Shop connects all of our customers."
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