LTI—Luxury Travel Intelligence recently released the results of its first annual survey determining the 12 best luxury hotel brands of 2018. The organization developed its assessment process over the last seven months, resulting in a sophisticated algorithm that analyses 118 significant points of the luxury hotel industry. Each touch point offers its own weighted score value, and the maximum accumulative score is 4,320. Topping the list was Aman, which received 3,587 points.
“The 118 touch points relate to the overall brand performance, rather than its individual properties,” says Michael Crompton, founder of LTI—Luxury Travel Intelligence. “It’s all about the brand’s ability to deliver; its passion, commitment, ethos, and values, as well as the quality of its management and staff. Investment and how well it is executed is also a major factor, particularly in new properties and the refurbishment of existing ones.”
Oetker Collection landed in second place, earning 3,494 points, followed by Six Senses which scored 3,438. Following Six Senses in order from highest to lowest score was Belmond, Mandarin Oriental, Auberge, Four Seasons, Soho House, One & Only, St. Regis, Rosewood, and The Luxury Collection.
To be considered, the brands have to have at least 10 luxury properties. Honorable mentions that offer less than 10 properties included Bulgari, Capella, Cheval Blanc, Montage, Maybourne, and Soneva.