Aveda Launches $1.5M Salon + Spa Relief Fund

Consumers can also give back to the program to help their favorite salons and spas // Photo via Getty Images (Getty Images)

In an effort to support the beauty industry, Aveda announced a robust, multifaceted program designed to directly benefit independent spas salons that have been impacted by the COVID-19 pandemic. Spas and salons that carry Aveda products are independently owned; this includes more than 6,000 small businesses in the U.S. alone.

“We’ve watched small businesses take a major hit over the last several weeks, and that includes our thousands of independently owned Aveda partners across the United States which have closed their doors to protect their staff and their guests," says April Anslinger, Aveda senior vice president and North America general manager. "They have done their part to protect their communities, and now we want to do our part to help them reopen as soon as they are able," she says.

The Aveda Cares program aims to help Aveda spas recover via six initiatives:

  • A $1.5M+ fundraising effort in celebration of Hairstylist Appreciation Day (4/30)

  • Providing monetary contributions via Aveda’s loyalty program

  • An increased online commission program

  • Extended terms for applicable spas and salons

  • 1000+ hours of free virtual education

  • A weekly virtual owners forum

To provide support for its partner spas and salons, Aveda has also kicked off a fundraising program to help provide financial support to spas and salons who have been affected by recent voluntary and state-mandated closures. Aveda will contribute $600,000 to The Salon and Spa Relief Fund, a non-profit organization established to help salon and spa owners and their employees rebuild their lives and businesses. Consumers can join this effort with Aveda by:

  • Making a donation when checking out on Aveda.com, which will then be donated to The Salon & Spa Relief Fund.
  • Redeeming their Pure Privilege Points (Aveda Loyalty Members only), turning the Points into dollars which will be directly donated to the fund.
  • Making a direct donation at salonandsparelieffund.org.


This story originally ran on our sister site, TheBeautyExperience.com.

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