Canyon Ranch is helping wellness take flight thanks to a new partnership with Singapore Airlines (SIA). The duo will focus on reinventing long-haul travel by introducing wellness influences onto the world’s longest flight: SIA’s new, 18 hour and 45 minute, non-stop flight from Singapore to New Jersey’s Newark Airport, which will launch in October.
“SIA is firmly committed to continually elevating our customers’ experience to be the number one in the industry,” says Singapore Airline’s acting senior vice president of customer experience, Yeoh Phee Teik. “Our new partnership with Canyon Ranch builds on that commitment, as well as our strong legacy of service, tapping into their deep expertise and science-based recommendations and strategies to deliver an even more comfortable journey for our customers.”
A team of experts from Canyon Ranch, collective dubbed the Canyon Ranch Wellness Architects, developed science-based strategies focusing on improved sleep, exercise and stretching, and nutrition-focused menus to apply specifically to the flight.
“As a trailblazer in integrative wellness for four decades, collaborating with the world’s most awarded airline that has ushered customers globally for more than 70 years, our affiliation is testimony to heritage brands that continue to innovate,” says Susan Docherty, CEO of Canyon Ranch. “We are fortunate to provide transformative wellness to guests on land, at sea and now—in the air, with a partner that is equally committed to their guests’ experience as we are.”
The partnership will focus on the following components:
- Wellness Cuisine: Developed by Canyon Ranch chefs and nutritionists, the menus will focus on nutrition and hydration, taking in to account longer flight durations and less body movements. Featuring bold flavors and textures, the menus will be offered in addition to SIA’s own meal selections and creations.
- Rest and Relaxation: Designed to benefit travelers in all cabin classes, these sleep strategies will improve the quality and duration of rest. Specific light settings will also be provided for better cabin ambience to create rest and relaxation.
- Guided Stretching Exercises: Lead by Canyon Ranch exercise physiologists, these videos will be accessible to travelers via personal seat back entertainment systems to promote good circulation and relaxation.
The program will also extend to US-Singapore non-stop services to Los Angeles and San Francisco when they launch in November. SIA will be the first airline in the world to operate Airbus’ new A350-900ULR (ultra-long range) aircraft for the flights. The aircraft will be configured in a two-class layout, with 67 business class seats and 94 premium economy class seats.