Cathay Pacific Brings Wellness to the Skies

First- and business-class passengers on Cathay Pacific are treated to a host of new wellness-related amenities.

Flying the friendly skies just got even friendlier thanks to a host of new travel amenities and culinary offerings available to first- and business-class passengers traveling on Cathay Pacific. The bespoke sensory journey highlights a new collaboration with Bamford, the luxury UK lifestyle brand known for its ethical and sustainable principles. The partnership brings a range of exclusive amenities, travel kits, and plush bedding to passengers traveling in first- and business-class cabins.

First-class service begins with the presentation of a welcome reception tray, which includes a personalized welcome note in addition to a hot towel and a glass of Jing sparkling jasmine silver needle tea. The culinary offerings also incorporate wellness-oriented fare, such as superfood bowls and lighter protein side dishes.

“Earlier this year, we launched our new brand direction Move Beyond with the goal of continuously exceeding our customers’ expectations at every stage of their journey,” says Vivian Lo, general manager of customer experience and design for Cathay Pacific. “These enrichments to the products and service in our premium cabins are a resounding expression of that commitment and of our belief that every journey is our customers’ most important one.”


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